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PDC darts added to Viaplay’s Dutch offering – SportsPro – SportsPro Media

  • Nent committed to creating Dutch darts event
  • Viaplay launching Dutch service with live F1 and Bundesliga in Q1 2022

Nordic Entertainment (Nent) Group, the Nordic media giant, has secured the exclusive rights to show live Professional Darts Corporation (PDC) events in the Netherlands on its Viaplay streaming service from 2022.

The leading darts tour is home of Dutch three-time world champion Michael van Gerwen and is popular with sports fans in the country.

The five-year agreement makes Viaplay the exclusive Dutch home of the World Darts Championship, Premier League Darts, World Cup of Darts, World Matchplay, World Grand Prix, European Championship, Grand Slam of Darts and the Players Championship Finals, as well as the World Series of Darts Finals.

Nent has also committed to working with the PDC to develop a live darts event in the Netherlands featuring the world’s leading players.

The deal with Matchroom Sport also secures Viaplay live coverage in the Netherlands of snooker’s Champion of Champions and Championship League events, along with pool’s World Pool Masters, World Pool Championship, World Cup of Pool, US Open Championship and Mosconi Cup, in addition to a comprehensive range of other sports content including table tennis, ten-pin bowling, basketball and netball.

The PDC deal adds to Viaplay’s Dutch live sports portfolio for its launch in the first quarter of 2022 that also includes the Formula One motorsport series and German soccer’s top-flight Bundesliga.

In adding a deal for the Dutch market, Nent’s partnership with Matchroom Sport now covers ten European markets, following a recent five-year deal in the Nordic region, the Baltic countries and Poland.

Peter Nørrelund, Nent chief sports officer, said: “We’re coming to the Netherlands to be a streaming leader. That means securing the most relevant local sports rights, in addition to offering great original content.

“Alongside Formula One and Bundesliga, Viaplay is once again on target with the best premium sports in the Netherlands.”

Nent has secured exclusive rights to show live PDC events in the Netherlands on its Viaplay streaming service