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From UK to MSG: Will darts become next American sports betting trend? – USA TODAY

Eddie Hearn knows what you’re thinking because he’s already heard it from American television executives, sponsors, and reporters. 

“Darts won’t work with American viewers.”

When the prominent British sports promoter pitches his vision of drawing impressive crowds and strong U.S. television viewership with darts, the initial reaction is to recoil as if an unsightly plate of bangers and mash has been set before them.